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You Have Your Score. Now Get Your Strategy.​

That number on your Antifragile Scorecard is the most honest piece of data you have about your brand. But data without a plan is just noise. This lab is where your score becomes your roadmap.

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Don't Get Caught in the "Diagnosis Trap.

The most dangerous moment for any founder is after the diagnosis. You see the weaknesses, you know the vulnerabilities, but you're paralyzed by a dozen different 'potential' next steps. The gurus tell you to 'create more content' or 'build community,' but they don't tell you the one thing you should do first. This is the trap that keeps good brands stuck. This lab is your way out.

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Brand Confusion

You lack a crystal-clear sense of your brand's unique identity and what truly sets you apart.​

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Mixed Messages

Your brand's communication feels inconsistent, failing to resonate deeply or attract your ideal audience.​

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Unclear Path to Growth

You're unsure how to turn your efforts into measurable progress and sustained impact in a crowded market

This Lab is Designed to:

  1. Translate Your Score Into a Mission: We'll pinpoint the single lowest-scoring area of your C.O.R.E. framework and make improving it your #1 priority.

  2. Give You a 90-Day Action Plan: You will walk away with a crystal-clear, step-by-step plan for your next quarter. No more guesswork.

  3. Install a System, Not Just a Tactic: This isn't about a temporary fix. It's about installing the decision-making framework to build a truly antifragile brand for the long term.

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A professional headshot of Jayda Jacobs, the brand strategist. She appears to be a Black woman and is smiling warmly and confidently at the camera.
A Professional-Grade Curriculum for Serious Builders.​

The Brand Audit Lab is a complete, proprietary system distilled from years of real-world experience and market analysis. Your enrollment is an investment that grants you lifetime access to this intellectual property and its frameworks.

  • Just like enrolling in a college course, you are investing in a proven curriculum and the opportunity to learn a powerful new skill set. This is not an overnight success program.

  • To ensure this program is the right strategic investment for you, I invite you to experience the complete first module (Module 0) at no cost.

  • Step inside the classroom. Review the syllabus. See the depth of the material for yourself. This is your opportunity to perform your due diligence.

  • Because your purchase grants immediate and full access to this digital curriculum, we do not offer refunds or cancellations.

The 6-Module Path from Data to Dominance.​

Module Breakdown:

  • Module 0: Experience the Lab First (FREE Access): Your risk-free look inside the command center.

  • Module 1: Interpreting Your Score: How to read the story your Scorecard is telling you.

  • Module 2: Identifying the Breach: Pinpointing the one critical vulnerability that's costing you the most.

  • Module 3: Your 90-Day Mission: Crafting your hyper-focused strategic action plan.

  • Module 4: Fortifying Your C.O.R.E.: Applying the plan to your Connection, Originality, Reliability, and Engagement.

  • Module 5: Beyond the Lab: How to create a system of continuous improvement to ensure your brand stays antifragile.

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