Hi there, I’m Candace, most know me as Jayda!

I didn’t plan on making such a significant shift in midlife, but life had other arrangements.

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For years, I followed the “safe” path. I made choices based on what was expected of me. I checked the boxes, did things by the book, and tried to please everyone around me. But somewhere along the way, I lost myself.

Eventually, I hit burnout. I faced an identity shift that forced me to pause and ask, what do I really want?

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So I started over. I pivoted careers, learned new marketing and brand-building skills, and carved out a new lane. But it wasn't long after that devastation struck, a financial crisis hit, and I found myself back at square one.

I was faced with a dilemma…go back to the safe path, or carve out something new? That’s when I decided to take the leap into online entrepreneurship and I built the brand The Jayda Jacobs. For many of you, that’s where our paths first crossed. I sharpened my existing branding and marketing skills, building a recognizable and trusted brand from scratch. ​

You came to know me as The Jayda Jacobs, from platforms like OnlyFans and even IMDb, where I built a recognizable brand and connected with people from all walks of life. But what you didn’t know is, behind the scenes, life was still unfolding.

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My dad became seriously ill, and his near-death experience sent me spiraling, unlocking years of suppressed trauma that landed me with a PTSD diagnosis. And just like that, I found myself starting over yet again, but this time, it wasn’t just my career and brand that needed rebuilding.

It was me. ​ 

This transformation wasn’t just about making money this time. It was about healing, redefining who I was, and finally choosing myself without guilt.
 

That shift brought me here, back to my voice, back to my creative ways of navigating the digital landscape, back to building a brand people can trust, and back to my authentic self. It was an evolution that I won’t forget. ​

I began sharing parts of my journey online through blogs, videos, and reflections. Not for likes or virality, but for connection and authenticity.

It was through this focus on genuine connections that like-minded individuals began to show up, sharing their own journeys with rebuilding in midlife.
 

And this realization caused me to become acutely aware of a pervasive problem in the digital space:

Fluff and overpriced, surface-level knowledge are often packaged as expert strategies, leaving those genuinely seeking transformation often disillusioned.

This stark reality solidified my mission: to share the expert brand strategies I’ve learned and implemented, and to commit to continued learning and growth in an ever-evolving landscape.

I aim to deliver high-quality free and paid resources and tools designed to support you in every stage of your journey.

Here, you’ll find:

• Personal stories about resilience, healing, and identity

• Brand building and marketing tools to help turn your Passion to Paycheck

• Expert strategies on how to build an unforgettable brand, even if starting from scratch. ​

This space is for anyone navigating change. For those tired of playing it safe. For those ready to be honest about what’s not working, and brave enough to do something about it. ​

You’re not too late. You’re not starting from nothing. You’re just starting from a deeper place, and I’m so glad we crossed paths here. ​

Let’s build, together.

— Jayda