How to Do a Reverse Brand Audit Before Buying Any B2B Solution
- Jayda Jacobs
- Sep 8
- 3 min read
Before you trust a brand strategist, SaaS founder, or coach to solve your problems, make sure they can solve their own. Many businesses throw money at solutions that look shiny but collapse under scrutiny. Reverse auditing prevents wasted investment. By applying the same audit principles to vendors that you’d apply to yourself, you instantly filter out fluff.
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