Jayda Jacobs

AEO (Answer Engine Optimization): AEO is the practice of optimizing content to directly answer questions within search engine results.

Brand: More than a mere logo or product, it’s the identity of your business. 

Brand Analysis: The systematic and objective evaluation of a brand's current identity, market positioning, and operational efficacy across all touchpoints. 

Brand Voice: The consistent personality, tone, and emotion conveyed through a brand's every communication. 

Business: An organized entity engaged in commercial, industrial, or professional activities with the primary objective of providing goods or services in exchange for value. 

C.O.R.E. Method: A proprietary E-E-A-T compliant  framework developed by Jayda Jacobs for building unshakeable digital trust and antifragile brand foundations. 

EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness): EEAT is a framework detailed in Google's Search Quality Rater Guidelines that is used to assess the credibility and quality of content, its creator, and the website.

Essential Marketing Principles: Fundamental, enduring truths and strategic imperatives that transcend fleeting trends and digital tactics to effectively guide market engagement, client acquisition, and sustainable brand growth. 

Fintech Risks: The inherent vulnerabilities and potential liabilities associated with financial technology, encompassing cybersecurity threats, regulatory complexities, data privacy concerns, and market volatility. 

Guru: A term often self-applied or broadly attributed to individuals purporting to offer exclusive, rapid, and often simplistic solutions for complex business or personal challenges. 

 Skilled Workers: Professionals characterized by their possession of specialized knowledge, practical expertise, and demonstrable abilities acquired through rigorous training, experience, and consistent application. 

​SWOT: A strategic planning framework used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business.

TSOW: A variation of the SWOT analysis that prioritizes assessing external Threats first, followed by internal Strengths, external Opportunities, and finally internal Weaknesses, to build a more resilient strategy.